Jun 26, 2025

Why most change efforts fail

You let out a deep sigh as you survey the mess before you.

Elbows on the table, hands cradling your head, you stare at your computer screen. The deadline looms, and three-quarters of your departmental reports are missing. The one-quarter submitted is riddled with gaps—like holes in a showerhead.

At the last meeting, you emphasized the importance of meeting deadlines and using the new software. Everyone nodded in agreement.

You might as well have been talking to yourself.

But this isn’t the first time. It’s now a quarterly pattern. Actually, a daily one.

You feel it all at once:

  • Disappointment. This isn’t beyond them.

  • Rage. Why won’t they do it?

  • Hopelessness. What now?

  • Weariness. Deep, soul-crushing weariness.

How on earth are you supposed to get them to change?

As a manager, you should be able to lead. But you feel like a conductor ignored by the orchestra—waving your baton while no one plays along.

Been there?

Whether with your partner, your team, your class, or your community—you’re trying to create change, but nothing’s changing. Or worse, the wrong kind of change is taking root:

  • The warmth is gone.

  • Laughter replaced by forced smiles.

  • Empty talk instead of real conversations.

Here’s the truth:
Most people don’t know how to create change. So things fall apart.

They have good intentions, but good intentions without skill are like a car stuck in neutral. No matter how hard you press the accelerator, it won’t move. Just noise. Just frustration.

The Real Problem

We’ve been taught that titles bring change.
Get the degree. Get the office. Get the authority.

But then… nothing changes.

Titles don’t fix a blocked toilet. Tools do.
Titles don’t create change. Tools do.

The Good News

You’re not alone.

From wise parents to visionary leaders, people throughout history have faced these same frustrations—and many of them found answers. Their solutions? Now available to you.

  • Principles.

  • Practices.

  • Strategies.

Proven by experience. Backed by science. Refined by time.

You’re not broken. You’re not a failure. You just need new tools.

That’s why I created The Change Code.

Not just another list.
Not feel-good fluff.

This is wisdom:
Forged by experience. Sharpened by science. Proven by results.

These are not band-aids. They’re surgeries.
They don’t explain the problem. They eliminate it.

They’re not secrets. But they’re not common.
They’re the quiet superpowers of real transformation.

You’ll learn how to:

  • Build strong relationships

  • Motivate others with purpose

  • Achieve peace of mind, clarity, and lasting cooperation

You’ve been the one cleaning up the rubble.
How about becoming the architect instead?

Twice a month, I’ll share what you need to achieve what you want.

You don’t need a new team. You need a new strategy.
You don’t need new goals. You need a better map.
Why run somewhere else—when you can transform where you are?

The Change Code is where intention meets skill.
Where purpose finds its tools.

Welcome.

Ben Ajayi